CHANEL The famous designer was born on August 19, 1883 in Saumur, France, her real name being Gabrielle Bonheur Chanel. Coco - a pseudonym she later adopted and turned into a brand - grew up in an orphanage, where she also took sewing lessons. In 1910, she had already opened a small shop, where she sold the hats she created, and success was quick. Over ten years he had laid the foundations of a veritable fashion empire, which included a tailoring workshop, a textile factory and especially a range of perfumes, including the famous Chanel No 5. Through bold style and original designs, Coco Chanel managed to change women's fashion, marking the transition from stiff and baggy clothes to designs inspired by men's fashion - light materials, comfortable and practical designs, keeping a distinct touch of elegance.
