Born in the San Francisco Bay Area in 1983, Heron Preston Johnson (his real last name) soon showed his creative nature, he studied at the Parsons School of Design. Among many Preston fans, there is Nike, which offers a job first as a marketing specialist, then as a global digital producer for Nikelab and Virgil Abloh. While working for the sportswear giant, a new offer comes for Preston: Abloh wants him to join him Matthew Williams in Been Trill, the collective he creates. Revolution I would say it is inspired by workwear, luxury streetwear with a New York perspective. This is how Preston would describe its eponymous brand, launched in early 2017, in just two years has achieved a turnover of 25 million euros and is distributed through its e-store and a network of about 200 of multi-brand stores around the world, becoming one of the most avant-garde contemporary fashion companies.
