Originally from Trivero, the Loro Piana family started as merchants of wool at the beginning of the 19th century. In the second half of this century, the family moved its activity to Valsesia and founded the wool spinning mill Fratelli Lora e Compagnia, followed by the wool spinning mill Zignone & C. in Quarona at the beginning of the 20th century. In 1924, the engineer Pietro Loro Piana founded the company Loro Piana & C. in Quarona. After taking the lead of the company in the 1960s, Franco Loro Piana, grandson of Pietro, started to export high quality fabrics to Europe, America and Japan. In the 1970s, the company was directed by Franco's sons, Sergio and Pier Luigi, whose focus was on top quality fabrics development, including cashmere and extra fine wools. Sergio and Pier's research gave birth to the Tasmanian fabric. In the 1980s, Sergio and Pier Luigi Loro Piana started to diversify the business, therefore launching their first ready to wear collection and creating the luxury goods division. The interior division was launched in 2006. In 2013, LVMH Group acquired an 80% stake in Loro Piana, becoming the major shareholder. Sergio Loro Piana died the same year. In 2017, LVMH acquired another 5% stake in the company. In November 2021, Damien Bertrand was appointed as CEO of the brand. Since 2022, Loro Piana has established its headquarters at Cortile della Seta in Milan's Brera district.
